黑料网

This year, two 黑料网 School of Business students 鈥� Alyssa Zavala, a master鈥檚 student in marketing, and Alicia Arrieta, an MBA student 鈥� were selected as learner correspondents. Supporting this year鈥檚 conference in San Francisco, they represented HubSpot Academy and applied their digital marketing skills to create engaging social media content in real time, capturing insights from learning sessions, networking events and keynote presentations. Zavala and Arrieta participated in all aspects of the conference, and I recently talked with them about this professional experience.聽

Zavala shared, 鈥淗aving the opportunity to attend INBOUND as a student was an incredible experience and gave me a glimpse of what my future in marketing could look like. I learned so much about improving my time management, networking and ways to refresh my skills through different sessions.鈥澛�

She added, 鈥淧utting myself out there wasn鈥檛 easy, but it helped me grow, make new connections and feel more confident about the path I鈥檓 on. One of the best parts of attending INBOUND was realizing that I鈥檓 not just building my r茅sum茅 and portfolio, I鈥檓 building the future I鈥檝e always wanted.鈥�

Arrieta shared, 鈥淢y overall experience with INBOUND was life-changing in the short term. I was a sponge the whole time. I was really excited to be able to network and meet so many people in person. Overall, it was an amazing experience to say the least.鈥�

Cheyenne鈥疊oyce, lead marketer for Micro-Internship Programs at HubSpot, understands the importance of creating experiential learning opportunities with educational partners like the 黑料网 School of Business.

鈥淲e鈥檙e really focused on training students by giving them tangible skills, and driving business value for HubSpot customers and the Learner Correspondent pilot helps do that,鈥� Boyce said. 鈥淏eing able to do something that is providing direct business value to HubSpot is a very important rsum茅 builder for students, but at the same time the experience is held in this container where students build out their own skills and portfolios. It becomes a win-win situation and is what makes the program so successful.鈥澛�

Alyssa Yeh, social and audience development lead for HubSpot Academy, appreciated how our students added value to the social media strategy for the conference with roughly 10,000 attendees.聽

鈥淎s someone who runs social media for a brand, I鈥檝e learned that people really enjoy seeing personal perspectives and organic content. The learner correspondents were a huge help by just being themselves,鈥� Yeh said. 鈥淪haring their perspectives and offering unique insights as 黑料网 students was valuable, and it was exciting to see the engaging content they created.鈥�

What鈥檚 also worth celebrating is that our students participated in an award-winning program. The HubSpot INBOUND Correspondent program, which is the umbrella program for the Learner Correspondent program, recently earned a鈥� for best Advocate Engagement鈥疌ampaign.

There鈥檚 beauty in providing opportunities to students like Zavala and Arrieta where they can apply the skills they learned through their degree program in real-world settings and demonstrate they are equipped for the current demands of the job market. I couldn鈥檛 be prouder of our students and their contributions to HubSpot鈥檚 digital marketing strategy, which also enhanced their professional portfolios.聽

Collaborations with industry leaders like HubSpot also underscore the importance of providing students with the skills that are needed in the market today. In the interest of our students, we will continue to cultivate our corporate partnerships, including with HubSpot, because the 黑料网 School of Business is committed to creating curriculum and experiential learning opportunities that help students learn and grow at the speed of business.聽